Nothing is more critical to your job-hunting success than an articulate, compelling presentation of your accomplishments, skills, experiences, educational foundation, and other information pertinent to your background and career.  While resumes and resume formats have historically served the purpose of summarizing the backgrounds of the individuals about whom they were prepared, today’s resumes must do more, as must today’s resume formats.

Much like packaging on a product, a thoughtfully prepared, properly formatted resume attracts attention and generates a positive image of its subject.  In today’s dynamic employment marketplace, the resume is the first and, in many cases, the only means through which the applicant can gain the attention of the prospective employer and distinguish him/herself from other highly qualified applicants.  For this reason, it must accentuate the positive aspects of one’s background, tell the candidate’s unique story, and eliminate or camouflage potential liabilities.  The resume format will determine how this is accomplished.
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