Laboring under the delusion that one’s resume must, at all costs, be contained to a single page, too many applicants make the mistake of boiling their accomplishments down to succinct, trite phases.  While it’s still perfectly acceptable to present yourself as “an avid team player,” “bottom-line oriented,” and “embraces challenge,” it’s far more effective to expand upon those concepts in the text of the resume.

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Given the plethora of often conflicting advice emerging from self-professed career specialists, one would assume that the answer to this pressing question is “Yes.”  Thankfully, in accessing this site, you benefit from our thirty years of experience in crafting career-advancement documents, including our expertise in monitoring and implementing the resume writing trends that make sense.  Therefore, our answer to this question is, “No!”

Think about it.  If you were to totally customize your resume for every single job in which you are interested and qualified, you would never get a moment’s sleep.  All you can honestly do is highlight your skills and accomplishments to fullest advantage.  If you invent proficiencies or lie about your successes, how will you support these fallacies during an interview?  More importantly, how will you support them if you ace the interview and land the job?

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If we liken the job search to a game of Monopoly, and compare job applicants to the playing pieces moving around the board in search of prosperity, know this.  Without keywords as well as their proper placement in their resumes, job seekers will not advance past Go.  They will remain in holding patterns while their competition sails on, en route to securing choice jobs.

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Just as doctors normally make the worst patients, writers are often ineffective in conveying their skills and accomplishments on documents intended to create career opportunities.  And while core competencies may be apparent, the achievements of writers can appear elusive, at least, on a resume.

Unless one is a successful novelist or author of short stories, most writers hammer out and edit material in order to promote a product or a service, or persuade audiences to agree with a specific point of view.   The aspiration linked to this goal is usually the generation of revenue.  And while it can appear difficult to quantify revenue generation in terms of writing expertise, consider that “squeeze pages” have been known to spawn Internet campaigns netting hundreds of thousands and even millions of dollars in sales volume, and that other forms of marketing material, at their most effective, have done the same.  If you can connect your abilities with similar feats, you will have identified your accomplishments for potential employers. Read the rest of this entry »

These days there’s dudes gettin facials;
Manicured, waxed, and Botox’d
With deep spray-on tans
And creamy lotion-y hands,
You can’t grip a tackle box.
With all of these men lining up to get neutered,
It’s hip now to be feminized.

(Brad Paisley, “I’m Still a Guy”)

The gods may be vain, but men are vainer.  As county music icon Brad Paisley points out in his hit song, aesthetics and cosmetic surgery are no longer confined to the female gender.  Individuals of both sexes invest in eyelifts, tummy tucks, personal trainers who whip them into shape, and colorists who convert gray hair into richly hued tresses.   Cosmetic subterfuge, however, cannot alter one’s circumstances in life.  And, after a while, one usually reverts to how one appeared prior to the transformation.  So why invest in something so transitory?

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Consider the import and content of a resume.  The essence of an applicant’s work history, education, professional training, and other relevant data must be contained within one or two pages.  If this seems a daunting task for the applicant, consider the onus placed upon the hiring manager.  He or she is compelled to sift through a multitude of resumes in order to distill the sea of candidates down to a relatively small pool.  Even with the use of talent acquisition management software, the hiring manager’s task is enormous.

Make that manager’s task easier, and you’ll increase your potential for interviews.

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