As technology has proven critical in enhancing competitiveness, many business entities maintain a presence on the Internet. While the initial intent of this presence was the growth of name recognition and revenues, companies have discovered that the Internet provides them a cost-effective and productive tool to attract the human capital required to improve their productivity and profitability. As a member of that talent pool competing with numerous other candidates, you will want to capitalize on your use of the Internet.
1. Where to go and how to get there
Typing the name of a specific business into a search engine, such as Google (http://www.google.com/) or Yahoo (http://www.yahoo.com/), will deliver choices that include direct access to the company site. The same procedure provides wider options for entire industries. A more focused quest is achieved by asking for a particular State or region of the State in which you are seeking employment.
2. Compiling company information
Once you arrive at the site of your choosing, you will be provided with data options, which usually entail:
– The company’s mission statement
– The history of the firm, including information concerning its founders
– Annual sales volume
– Press releases and news articles regarding recent accomplishments, such as new technological or clinical advances, and changes in structure
– Client base. Although a corporation may not list the names of its accounts, you will gain a sense of the markets and industries that it services
– Career opportunities, displaying entire job categories as well as openings for specific positions
Because of the need to encapsulate data into a site, much of this information will be broad. However, you will gain an overall view of the company, thus facilitating your decision to apply. Should you become a candidate for employment, your search will have yielded valuable information allowing you to appear knowledgeable and formulate meaningful questions during an interview.
3. The monster of this world
You may also locate your future employer through the online job boards. These are sites specifically designed for employers to attract new staff by posting openings for available positions. Monster (http://www.monster.com/), Yahoo Hotjobs (http://hotjobs.yahoo.com/), and Careerbuilder (http://www.careerbuilder.com/) are some of the major boards devoted to this pursuit.
4. Applying online
Each is unique. Some will require a simple “cut and paste” of your resume while others will request that you complete a detailed application. Still others will insist upon a cover letter. Providing your potential employer with its exact requirements will ensure that your application is accepted and processed.
As an expedient and far-reaching instrument for serious job-seekers, the Internet has become perhaps the most viable tool through which you may achieve job placement and career advancement.
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